I'm a Brand Copywriter
specialising in travel, luxury and retail
I have more than 20 years’ experience crafting compelling and effective content across multiple platforms and sectors. I’ve worked with Kempinski hotels, American Express, NUO hotels, M&S, Tesco, Argos, Boots and Asda, along with charities, universities and corporate clients.
I specialise in travel, luxury and retail, but my experience extends far beyond these, spanning an array of subjects, industries and audiences.
Whether it’s showcasing the world's most spectacular destinations or covering the latest innovations in forklift trucks, I’m adaptable and resourceful with an instinct for finding the angle that engages readers. From writing about senior business leaders and entrepreneurs to international darts champions and television stars, there’s always a story worth telling and I make sure it’s beautifully crafted so it's imaginative, inspiring and impactful.
Whatever the sector or subject, I’m an expert at producing content that achieves strategic goals, creates connection, fosters loyalty, attracts and retains customers and drives sales.
Top 8 reasons to work with me
1
20+ years' experience as
an adaptable and versatile Copywriter working with leading UK and international brands.
2
Excellent client relationships. “A joy to work with – always reliable, always on time and always bringing a calm, considered perspective with a way of making everything feel easy,” says Kempinski.
3
Skillful at researching, analysing and shaping even the most complex subjects into digestible content that sparks engagement, generates revenue and drives results.
4
Proven track record in
running multiple projects simultaneously, from planning through to completion,
and delivering consistently – especially under pressure and to tight deadlines.
5
Creative and meticulous writer with a passion for words, combined with an instinct for what works visually and strong Adobe InDesign skills.
6
Flexible, resourceful and
quick-thinking problem-solver for when briefs, scopes or deadlines change.
7
Expertise in digital and print platforms, from magazine features, newspaper articles and catalogue pages to website copy, email marketing and social content.
8
Strategic thinker with a strong understanding of marketing and a flair for more than just words, from tone of voice and brand guideline development to editorial consultancy and creative concept work.
I CAN CRAFT CONTENT FOR YOU...
Email: mrsmelaniecoleman@hotmail.com
Phone: +44 7810 644 619