SERVICES
Whether you need a Freelance Copywriter for a specific project
or an ongoing content partner, I offer a range of options
to suit your brand, brief and budget.
Website Copywriting
Whether it's building a new website, or refreshing your current pages, I can write copy that reflects your brand and speaks directly to your audience – all optimised for users and search engines. I've created website content for brands large and small across multiple sectors, including retail, travel, charity, education and the corporate world.
Magazine Copywriting
From planning, researching, interviewing and crafting individual editorial features, to writing and editing entire magazines, I have proven expertise in trade, membership, employee, B2B and B2C publications. I've produced magazines, newspapers and newsletters on everything from babies to business, food to fashion, hotels to health and cosmetics to construction. Let's work together to create engaging editorial content tailored to your audience.
Brand Copywriting
I create marketing copy for every customer touchpoint, all with clarity, consistency and character. Having worked with leading highstreet retailers and luxury brands, I understand how to balance creativity with commercial objectives. I’m skilled at product copy, retail campaigns, point-of-sale materials, catalogues, brochures and advertising content.
Editorial Consultancy
I help companies devise an editorial approach that supports their business objectives, reflects their brand and resonates with their audience. I work collaboratively and provide consultancy covering content strategy, editorial planning, brand guidelines, content audits, tone of voice development, messaging frameworks and style guides.
How does the process work?
Get in touch by phone or email and we can discuss your project. Together we'll start thinking about your brief, audience, platform, budget and strategic objectives –
and we'll work out how I can collaborate to create the content you need.
STEP 1
After thoroughly researching your sector, subject and requirements, I'll come back to you with the scope of work and my quote (on a day rate, project fee or retainer basis). We'll agree the price, process and deadlines, before the exciting creative process begins.
STEP 2
One of the most important steps is immersing myself in your brand and taking the time to understand your positioning, competitors, audience and goals.
Then I can start drafting content that feels authentic, distinctive, original and meaningful.
STEP 3
After you receive your first draft, you'll have the opportunity for two rounds of amendments so we can ensure everything is perfect. Then I'll deliver the final content and you'll see firsthand how the right words can make all the difference
to your brand and customers.
STEP 4
I CAN CRAFT CONTENT FOR YOU...
Email: mrsmelaniecoleman@hotmail.com
Phone: +44 7810 644 619